“Single Gift Donation Drives” and “Fundraising Lotteries” usually derive revenue from two campaign components, donations or ticket purchases are obtained from cold and previous supporter data resources at a ratio commensurate to achieving prescribed revenue targets and donor volume quantities.
As a general rule, cold acquisition needs to be performed at as close to break-even as possible and completed in a volume commensurate to off-set attrition in the existing supporter base.
As a replacement to the cold component described above, My Charity Survey has high volume/ low cost lead resources of identified charity supporters whom are telemarketing responsive. All prospects are “Opted In” to My Charity Survey and are sure to have a significant impact on your cold acquisition success.
Data products for this fundraising model include “MCS Profiled Data/ Leads” & “MCS Acquisition Data/ Leads”. Typical historical conversion for acquisition of Single Gifts from these resources can be as high as 25% conversion of prospects pitched.
We welcome the opportunity to discuss your requirements and explore new business opportunities as we look forward to be your supplier of choice.
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